It is voted #1 demi-permanent hair color in the U.S. Shades EQ provides healthy, shiny results with incredible conditioning, so you can glaze, refresh and correct with confidence.
Color Gels Lacquers offer intense saturation and shine. The gel consistency lets you apply the color quickly. The new low ammonia base gives 100 percent gray coverage. New advanced red dye technology provides the most vibrant, long-lasting reds.