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Deva Concepts

An intensely nourishing conditioner. Infused with Cucpuacu and Murumuru. Delivers optimum moisture while soothing and conditioning curls. Curls appear suppler, healthier, more lustrous and manageable.

Compare: $36.81
SAVE $4 (13%)

A non-lathering daily shampoo for frizzy, unmanageable curls. It stimulates, hydrates and cleans the scalp and hair to reveal the healthiest, bounciest natural curls.

Compare: $46.00
SAVE $6 (14%)


The first dryer and diffuser created specifically for curly and wavy hair. The DevaCurl hairdryer guarantees softer, shinier, frizz-free curls. The innovative hand-shaped DevaFuser diffuser delivers 360-degree airflow to gently dry curls.

Compare: $222.60
SAVE $41 (18%)


This milk cleanser gently cleanses without stripping away the natural oils your curls need while soothing and moisturizing the scalp. Infused with grapeseed oil, it leaves hair with a gorgeous and silky luster.

Compare: $38.73
SAVE $14 (37%)


A lightweight, conditioning leave-in detangler that gently and instantly untangles hair, leaving curls shiny, soft and frizz free.

Compare: $36.54
SAVE $14 (41%)

Deva Concepts

A reviving, strengthening, and repairing mask that transforms damaged curls and waves to look and feel healthy, bouncy, and incredibly defined. The creamy formula leaves all curl types looking healthy, lively, and defined.

Compare: $36.00
SAVE $6 (17%)


It gently cleans and hydrates to restore shiny, healthy curls and provide long lasting color. It has a more natural, fresher scent. Gently cleanses and lightly exfoliates.

Compare: $33.60
SAVE $10 (32%)


A botanically enriched curl volumizer that enhances fullness and strength. Adds superior body and volume to plump hair. Reveals fuller, shiner, sleeker, stronger and more manageable curls.

Compare: $58.42
SAVE $23 (39%)

Deva Concepts

Its a gentle, deep cleansing formula that thoroughly removes buildup without stripping away essential moisture, while adding shine and bounce,Removes product buildup,Boosts curls bounce and shine,Helps reduce scalp dryness.

Compare: $28.00
SAVE $3 (14%)

Deva Concepts

DevaCurl - Depart from the ordinary with our botanically drenched, 100% sulfate free hair care system. Deva removed the harsh, dehydrating detergents that create lather which is purely aesthetic and does not clean the hair and infused a high concentration of cleansing and moisturizing botanicals…

Compare: $24.00
SAVE $0 (3%)

Deva Concepts

This cleanser creates a mild lather to gently yet thoroughly cleanse hair and scalp. It adds weightless moisture while fighting frizz and oiliness. It leaves waves smooth and manageable.

Compare: $33.60
SAVE $9 (27%)

Deva Concepts

It gently cleans and hydrates with hops, rosemary, and chamomile to restore shiny, healthy curls and provide long lasting color.* It gently cleans and hydrates with hops, rosemary, and chamomile to restore shiny, healthy curls and provide long-lasting color* 100 Percent silicone, sulfate and…

Compare: $46.00
SAVE $5 (11%)